Privacy Policy

Last Updated: January 2024

PLAIDAY PRIVACY POLICY

This Privacy Policy describes how Plai Labs Corp.. (“we”, “us,” “our,” or the “Company”) collects, uses and discloses information about individuals who use our, PlaiDay application (“Application”), services, tools and features (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer or another individual whose information we have collected pursuant to this Privacy Policy. For the purposes of UK and EU data protection laws, we are the data controller.

Please read this Privacy Policy carefully. By using, accessing, or downloading any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use, access or download any of the Services.

1.              HOW WE COLLECT AND USE YOUR INFORMATION

When you access or use the Services, we collect certain categories of information about you from a variety of sources.

Information We Collect Directly from You

Some features of the Services may involve you providing us with certain information about yourself, as follows:

  • Photographs and Videos for Plai Avatars. You have the option to generate a series of avatar portraits and choose an avatar (“Plai Avatar”).
o   You can choose to take or upload photos or videos of yourself to generate a Plai Avatar that resembles you.
o   You can choose if and how you use and share your Plai Avatar on the Application and on third party social networks.
o   We do not use your Plai Avatar (or the underlying photographs and videos used to generate your Plai Avatar) to uniquely identify or authenticate you.
o   In accordance with this Privacy Policy your Plai Avatar and underlying photographs and videos used to generate your Plai Avatar are stored on the secure servers we use and we do not make them available for any other use by other companies.
o   You can choose, at any time, to delete your Plai Avatars and/or any of the underlying photos or videos used to generate your Plai Avatar (which you can do within your account), for example to update your Plai Avatar.
o   You can also delete your account at any time (which you can do under account settings), in which case, your Plai Avatar, any of the underlying photos or videos used to generate your Plai Avatar, and the rest of your account information will be deleted.
o   Your Plai Avatar, any of the underlying photos or videos used to generate your Plai Avatar, and the rest of your account information will also be automatically deleted if you do not use your account for more than thirty-six months.
 
  • Account information (e.g., username and password). We collect account information to maintain and secure your account with us. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Contact details (e.g., name, date of birth, phone number, gender, email). We collect contact details to communicate with you, provide you with the Services, tailor the Services, and to market to you.
  • Any other information you choose to provide to us or include in communications with us, for example, when sending a message through the Services or report a problem.

Information We Obtain from Third Parties

We may obtain information about you from third parties, such as:

  • Telephone number and email address from other users of the Application who refer you to join and use the Application.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices. For more information, see the section below, Third Party Websites and Links.

Information We Collect Automatically

We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, web beacons, and other geolocation tracking technologies, etc. (“Tracking Technologies”). Usage Data may include:

  • Device information (e.g., unique device identifier, device type, IP address, operating system, advertising identifiers).
  • Browser information (e.g., browser type).
  • Location information (e.g., approximate geolocation).
  • Other information regarding your interaction with the Services (e.g., number of sessions, session duration, Application open time and updates, log data, date and time stamps, clickstream data, ad impressions, interactions with a referral link).

We use Usage Data to tailor the Services, including features and content to you, market to you, monitor our marketing efforts, run analytics and better understand user interaction with the Services. For more information on how we use Tracking Technologies and your choices, see the section below, Cookies and Other Tracking Technologies.

In addition to the uses described above, we may use any of the above information to comply with any applicable legal obligations, and to protect or defend our rights, and the rights of our users or others.

To the extent applicable data protection law requires that we have a legal basis to process information, the relevant legal basis is described in the section below, Legal Basis for Processing.

2.              COOKIES AND OTHER TRACKING TECHNOLOGIES

Most web-based services accept cookies automatically, but you may be able to control the way in which your devices permit the use of Tracking Technologies. If you so choose, you may block or delete our cookies from your browser; however, blocking or deleting cookies may cause some of the Services, including certain features and general functionality, to work incorrectly. If you have questions regarding the specific information about you that we process or retain, as well as your choices regarding our collection and use practices, please contact us using the information listed below.

To opt out of tracking by Google Analytics, click here.

We engage Ad Networks to provide interest-based advertising for our Services, including ads across other third party websites. Ad Networks collect information about you via our Services, but also across other non-Company affiliated-websites that you visit. To learn more about interest-based advertising, or to opt out of having your web browsing information used by certain third-party advertisers for behavioral advertising purposes, please visit www.aboutads.info/choices or https://www.networkadvertising.org/choices/.

Your device settings may allow you to transmit a “do not track” signal, “opt-out preference” signal, or another signal or mechanism for exercising your choice regarding the collection of your information when you visit various websites, including our Services. Like many services, our Services are not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, you can visit http://www.allaboutdnt.com/.

If you have questions regarding the specific information about you that we process or retain, as well as your choices regarding our collection and use practices, please contact us using the information listed below.

3.              HOW WE DISCLOSE YOUR INFORMATION

In certain circumstances, we may disclose your information to third parties as follows:

  • With our affiliates or otherwise within our corporate group as we use shared infrastructure, systems and technology and, in some instances, we may rely on our affiliates to support us in providing the Services.
  • With vendors or other service providers, such as those providing cloud storage providers, technical infrastructure services, analyzing how our Services are used, providing customer service, administering our communications, or conducting surveys.
  • With marketing or analytics companies that conduct and/or track marketing that is related to our Services and reach high-quality audiences for our products and services.
  • With advertising publishers, networks and exchanges to retarget advertisements to you or show you advertisements that are interesting to you (“Ad Networks”).
  • When you request us to share certain information with third parties, such as through your use of a referrals code/link, social media widgets, or sharing your Plai Avatar on third party social media network.
  • In connection with or anticipation of an asset sale, merger, bankruptcy, or other business transaction.
  • To comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, and regulatory inquiries.
  • To enforce any applicable terms of service and ensure the safety and security of the Company and/or its users.
  • With professional advisors, such as auditors, law firms, or accounting firms.

4.              USER GENERATED CONTENT

The Application also hosts places for you to describe your avatar, posts, and interact with other users, which users may elect to join and/or participate in. The purpose of these features is to interact with other customers. Through your participation, you may submit messages and photos (“User-Generated Content” or “UGC”). We or others may store, display, reproduce, publish, or otherwise use UGC, and may or may not attribute it to you. Others may also have access to UGC and may have the ability to share it with third parties. If you choose to submit UGC to any public area of the Services, your UGC will be considered “public” and will be accessible by anyone, including the Company.

Please note that we do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure.  We are not responsible for the privacy or security of any information that you make publicly available on the features permitting creation of UGC or what others do with information you share with them on such platforms. We are not responsible for the accuracy, use or misuse of any UGC that you disclose or receive from third parties through the forums.

5.              THIRD PARTY WEBSITES AND LINKS

We may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

6.              CHILDREN’S PRIVACY

Children under the age of 13 or, if a higher age of majority applies in your country, such higher age, are not permitted to use the Services, and we do not seek or knowingly collect any personal information about such children. If we become aware that we have unknowingly collected information about such a child, we will make commercially reasonable efforts to delete such information. If you are the parent or guardian of a child under the age of majority who has provided us with their personal information, you may contact us using the below information to request that it be deleted.

7.              SECURITY AND RETENTION OF YOUR INFORMATION

Please be aware that, despite our reasonable efforts to protect your information, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send to us electronically, while using the Services or otherwise interacting with us, may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain your information for as long as is reasonably necessary for the purposes specified in this Privacy Policy, for longer periods of time where we obtain your consent. Accounts that have not been used for more than thirty-six months will be inactive. We remove underlying photos and videos from inactive accounts (i.e., after inactivity of thirty-six months). When determining the length of time to retain your information, we consider various criteria, including whether we need the information to continue to provide you the Services, or for our legitimate interests, such as to resolve a dispute, enforce our contractual agreements, detect or prevent harm or abuse, promote safety, security and integrity, or protect ourselves, including our rights, property or products.

We will also retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our terms and conditions, other applicable terms of service, and our policies.

8.              WHERE WE STORE YOUR INFORMATION

Your personal information will be transferred to, and stored at/processed in the US as the Services are provided by Plai Labs Corp.

Your personal information will also be transferred by the Company to other countries outside the European Economic Area  (“EEA”) and the United Kingdom (“UK”) and processed by staff operating outside the EEA and the UK who work for us or one of our third party service providers or partners. We will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this Privacy Policy.

9.              CALIFORNIA RESIDENTS

Users Under 18

Any residents under the age of eighteen (18) who have registered to use the Services and who have posted content or information on the Services can request that such information be removed from the Services by contacting us at the e-mail or address set forth in the “How to Contact Us” section below. Such request must state that they personally posted such content or information and detail where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view or anonymize it so the resident cannot be individually identified. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished the post, and archived copies of it may be stored by search engines and other parties that we do not control.

10.           YOUR PRIVACY RIGHTS

Depending on where you live, you may have the rights listed below in relation to personal information that we have collected about you. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

  • Right of Access. You have a right to request access to the personal information we process and certain information about our collection, use and disclosure of your personal information.
  • Right of Portability. You have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

·       Right to Delete. You have a right to request that we delete personal information we maintain about you.

  • Right to Correct. You have a right to request that we correct inaccurate personal information we maintain about you.

·       Restriction of processing to storage only. You have the right to require us to stop processing the personal information we hold about you, other than for storage purposes, in certain circumstances.

·       Objection. You have the right to object to our processing of your personal information.

·       Withdrawal of consent. Where we rely on consent to process your personal information, you have the right to withdraw this consent at any time by emailing us at legal@plaiday.io.

11.           LEGAL BASIS FOR PROCESSING

We rely on different legal bases to process your information for the purposes described in this Privacy Policy.

InformationLawful Basis
Contact details (e.g., name, date of birth, phone number, gender, email).  We process your basic contact details as necessary to fulfill our contracts with you. This means providing the Services as described in the Terms of Service. We may also process your contact details, with your consent, for marketing purposes. You can withdraw consent at any time.
Account information (e.g., username and password).  We process your information as necessary for our or others’ legitimate interests. Our interests include: providing a personalized service to our users;allowing users to use interactive features such as forums, blogs, chats and messaging services and social media pages;providing users with the opportunity to participate in sweepstakes and contests;de-identifying and aggregating information to train our AI model, improve the Services; and running analytics to better understand user interaction with the Services. We won’t process your information if your interests, or your fundamental rights and freedoms override our interests.
Activity information (e.g. information you share while engaging with the Services, such as your photos, posts and other UGC) and metadata about such activity data.  
Other information you choose to provide to us or include in communications with us, for example, when sending a message through the Services, reporting a problem.  
Device information (e.g., unique device identifier, device type, IP address, operating system, advertising identifiers). Browser information (e.g., browser type). Location information (e.g., approximate geolocation). Other information regarding your interaction with the Services (e.g., number of sessions, session duration, Application open time and updates, log data, date and time stamps, clickstream data, ad impressions, interactions with a referral link).
Contact details, account information, activity information and other information as may be required by law enforcementWhere required to do so, we will process information to comply with a legal obligation. For example, if we receive a valid legal request for certain information, we may have to access and/ or share your information with law enforcement agencies or others.

12.           COMPLAINTS

If you have complaints about how we process your personal information, please contact us at info@plaiday.io and we will respond to your request as soon as possible.

If you think we have infringed data protection laws, you can file a claim with the data protection supervisory authority in the country in which you live or work or where you think we have infringed data protection laws.

13.           CHANGES TO THIS PRIVACY POLICY

We may modify this Privacy Policy from time to time in which case we will update the “Last Updated” date at the top of this Privacy Policy. If we make material changes to the way in which we use information we collect, we will use reasonable efforts to notify you (such as by emailing you at the last email address you provided us, by posting notice of such changes on the Services, or by other means consistent with applicable law) and will take additional steps as required by applicable law. If you do not agree to any updates to this Privacy Policy, please do not access or continue to use the Services.

14.           HOW TO CONTACT US

Should you have any questions about our privacy practices or this Privacy Policy, please email us at info@plaiday.io or mail us at 112 Montana Ave, Suite 116, Santa Monica, CA 90403.